The traditional marketing model was to get as many eyeballs on your own product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recently available survey found that only 14% of individuals trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.
Marketing on the Internet was originally made popular through the use of Websites and optimizing those sites through SEO (SEO) techniques. While still Luxury Travel Tip , SEO has been updated by Web 2 2.0 strategies, such as social media marketing. Social media marketing is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The advantage of web 2 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and companies are incentivized to talk to their customers.
The times of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to obtain nameless, faceless companies. Not only are consumers watching the ‘man behind the curtain’, however they also want to know what others say about your service or product. A recent study figured 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform allows for small businesses to benefit from consumer word of mouth advertising like social media marketing.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The main advantage of social media marketing is that you’ll have the opportunity for connecting with networks of potential prospects that you would otherwise be unable to come across utilizing other traditional marketing techniques and even SEO.
Word of Mouth Marketing- Referral marketing has always been probably the most influential way to generate sales. With social media, it is possible to create raving fans who will voluntarily promote your product and services to their networks of friends. Needless to say, if your product or service is poor, you might suffer the reverse benefits of this.
Brand Awareness – Branding your organization using social media marketing is a lot simpler, faster, and less costly to achieve compared to the traditional advertising medium and even website marketing.
Customer Retention – Blogging platforms 2.0 platforms will be the perfect places to communicate with your customers about new products, special promotions, or merely to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company before your customer’s eyeballs that may in turn result in repeat business and referrals. Remember, the main element to this kind of communication is usually to be content rich; avoid these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a social media plan will create almost instant results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these web 2 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social media marketing presence is maintained.